Unlock the Full Potential of Your Digital Fundraising Strategy

A Smarter, Data-Integrated
Approach to Digital Fundraising

We’ve reimagined how The Salvation Army can maximize digital fundraising efforts by connecting all digital platforms into one seamless Digital Fundraising Ecosystem. Break down data silos to create hyper-personalized and instant donor communications to increase engagement that generates sustainable growth.

A Comprehensive Fundraising System That Works Together

Our Digital Fundraising Ecosystem delivers a full-time digital strategy—built, executed, and optimized by Salvation Army-tested digital fundraising experts. Our team understands The Salvation Army brand, mission, and digital donor behavior, ensuring your campaigns achieve the best results..

How It Works

A Comprehensive Fundraising System That Works Together

We assess donor data to define fundraising goals and key performance indicators (KPIs).Identify opportunities for donor retention, upgrades, and conversions.

Develop custom donor journeys with hyper-personalized messaging. Align real-time website, email, social media, and donation data for maximum digital engagement.

Integrate tailored email marketing, paid advertising, and social content strategies. Ensure a seamless donor experience across all digital platforms.

Receive detailed monthly reports and quarterly analyses with insights on digital fundraising performance. Adjust campaigns based on machine learning and AI recommendations.

Our Digital Fundraising Ecosystem is designed to drive donor engagement and maximize giving potential through a fully integrated approach.

  • Website Optimization & Management

  • Email Marketing & Donor Journeys

  • Social Media Strategy (Organic & Paid)

  • Classy & Interchange Database Integration

  • Digital Ad Campaigns & Retargeting

  • Advanced Fundraising Analytics & Monthly Reports

See the results of the Division-Wide approach implemented by The Salvation Army Alabama, Louisiana, and Mississippi Division.

"G-Lab Group’s Digital Fundraising Ecosystem transformed our approach to donor engagement. We've seen an increase in donor retention and digital gift conversions while streamlining our communications!"

— Salvation Army Divisional Leader

A dedicated team of specialists works behind the scenes to execute your digital fundraising strategy.

  • Fundraising Strategists

  • Email Marketing Experts

  • Data Analysts

  • Web & Social Media Specialists

  • Digital Advertising Managers

The mission is everything. Your digital fundraising strategy should be, too.

Let’s discuss how the Digital Fundraising Ecosystem can take your donor engagement to the next level.